How we can work together
Drive value, unlock growth
Drive value, unlock growth
Drive value, unlock growth
Integrated brand, category, and customer strategies that grow credibility, win shelf space, and increase sales.
Plug-in for momentum
Drive value, unlock growth
Drive value, unlock growth
Interim or project-based marketing leadership to build capability, accelerate delivery, and keep teams moving forward.
Turn insight into action
Drive value, unlock growth
Turn insight into action
Objective, commercial guidance for SMEs and scaling FMCG businesses, turning opportunities into tangible growth.
Build brands that connect. Grow categories that win.
Strong brands don’t just happen — they’re built through insight, strategy, and execution that works in the real world. I partner with FMCG businesses to create integrated brand, category, and customer strategies that drive value and unlock growth.
With over 25 years in FMCG, I help you win shelf space, strengthen retailer relationships, and increase consumer loyalty. Whether you’re launching, revitalising, or expanding into new channels, I turn shopper and category insight into clear, practical actions that deliver measurable results.
Proven results
Led brand repositionings for market-leading chilled food ranges, securing category growth and stronger retailer relationships in highly competitive segments.
Grew an iconic UK brand in the chilled sector through innovation, category management, and insight-driven strategy, maintaining market leadership.
Shaped pipelines for emerging brands, creating propositions that secured supermarket listings and opened new revenue streams.
Services I can offer
Brand strategy & positioning
Pipeline & growth planning
Category & shopper insight
Innovation & NPD strategy
Retailer engagement & sell-in support
And many more!
Grow capability. Drive momentum.
Strong marketing leadership doesn’t just keep the wheels turning — it sets the direction, inspires teams, and accelerates delivery.
I work with FMCG businesses to provide interim or project-based leadership that quickly builds capability, embeds best practice, and drives results.
With experience leading marketing functions of up to 25+ people, delivering high-performance cultures, and steering brands through major organisational change, I bring a balance of strategic vision and hands-on action to make an immediate impact. Whether you need short-term cover, leadership through change, or a fresh perspective on a key project, I help teams focus, align, and deliver.
Proven results
Led high-performing teams, achieving industry-leading employee engagement scores.
Delivered major organisational change, implementing a functional redesign to improve agility and effectiveness.
Provided leadership during critical transitions, ensuring continuity and growth during transformational periods.
Services I can offer
Interim marketing leadership
Team coaching & development
Organisational design & change management
Strategic project delivery
Cross-functional alignment
And many more!
Transforming insight into confident action, fast
Sometimes you need an experienced, objective perspective to navigate growth challenges and seize new opportunities. I provide independent advisory support to FMCG businesses — combining grounded insight, commercial acumen, and fresh thinking to help you make decisions with confidence.
Whether you’re evaluating new markets, strengthening a retail relationship, or re-shaping your proposition, I’ll work with you to turn complex challenges into clear, actionable strategies. I draw on over 25 years of UK and international experience to bring a broad, commercially-savvy viewpoint.
Proven results
Advised on international market expansion, re-shaping and launching product ranges tailored to local consumers.
Supported licensing partnerships, protecting and growing long-term agreements over decades.
Guided consumer strategy for both branded and private label propositions, opening new revenue streams.
Services I can offer
Commercial opportunity assessment
International market entry strategy
Licensing and partnership advisory
Proposition & portfolio optimisation
Board-level presentations & reports
And many more!