About Pebble & Fig

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 “Emma is a rare blend of brand expertise, customer focus, and commercial acumen. In the three years we worked together, she consistently demonstrated an ability to balance the needs of the customer with consumer insight to deliver a clear growth strategy. As a key member of my senior team, she played an integral role in shaping business direction and driving results in a highly competitive market. Her deep understanding of FMCG brand building and category management ensured our strategies were both commercially sound and consumer-led, delivering sustained, lasting impact. Above all, she is an incredibly hardworking, passionate, and dedicated individual." 

Nick Freear, Customer Director

 “I’ve worked with Emma for over 15 years, including five years when she was my manager. She is an exceptional leader who combines clear strategic vision with deep marketing expertise and an ability to translate big ideas into practical, actionable plans. Emma sets high standards and has a natural talent for bringing out the best in those around her — motivating, supporting, and challenging her teams to deliver their best work. Her collaborative style fosters trust and inspires confidence, creating an environment where people feel both empowered and valued. I’ve learned a huge amount from working alongside her, and I continue to admire her ability to balance sharp commercial thinking with genuine care for people. Any organisation would be fortunate to benefit from Emma’s leadership and expertise." 

Claire Smith, Head of Marketing

  "Emma has been a highly valued partner to our business, combining deep market knowledge with a clear strategic vision for our licensed brand. She understands the commercial and operational realities of bringing products to market and works tirelessly to make things happen. She played a pivotal role in shaping the next iteration of our ranges, using consumer insight and market trends to inform the roadmap. Her customer care is exceptional — she listens, challenges where needed, and always focuses on solutions. Emma’s can-do attitude and ability to translate strategy into action have made a real difference to our business."

Rich Mills, Retail Director

  “I have worked with Emma for over 20 years – as my manager, colleague, and friend – and she continues to inspire me to this day. With a wealth of experience and knowledge, Emma brings a fresh perspective that pushes boundaries and unlocks new ways of thinking.

She has a unique ability to translate data into compelling stories and visionary strategies, supporting businesses to think differently and uncover new opportunities. Her approach reinvigorates categories and brands, driving meaningful growth.

Emma is not only a highly motivated and influential leader but also a practical one. She combines strategic thinking with strong project management skills to ensure ideas are translated into action and deliver tangible results. Above all, her ability to build strong relationships and apply her expertise creates truly transformational outcomes."

Mary Kirk, Company Director

 "I had the privilege of managing Emma for two years and also working alongside her when she was Head of Group Marketing. She brought strong leadership foundations that shaped not only her own team but influenced the wider business culture. In both roles, she helped to set the strategic direction for the bakery business, identifying growth platforms, innovation opportunities, and potential risks. Emma’s ability to engage at board level, contribute strategically, and bring clarity to complex challenges made her a valued and respected voice in the organisation. The impact she made during her time with us continues to be felt — a testament to her professionalism, expertise, and commitment." 

Paul Peachey, Business Director