Welcome to Pebble & Fig Consulting
Helping FMCG businesses and brands grow through grounded insight and fresh thinking
Welcome to Pebble & Fig Consulting
Helping FMCG businesses and brands grow through grounded insight and fresh thinking
Grounded thinking, fresh growth - the Pebble & Fig approach
I’m Emma Watson, founder of Pebble & Fig Consulting Limited. With over 25 years’ experience in FMCG and FTSE250 brand and private label,
I help unlock commercial growth through a balance of grounded, data-driven insight and fresh, creative thinking.
Whether you need short-term interim leadership, strategic consultancy, or independent advisory support, I work with you to deliver measurable results and sustainable success.
How we can work together
Drive value, unlock growth
Drive value, unlock growth
Drive value, unlock growth
Integrated brand, category, and customer strategies that grow credibility, win shelf space, and increase sales.
Plug-in for momentum
Drive value, unlock growth
Drive value, unlock growth
Interim or project-based marketing leadership to build capability, accelerate delivery, and keep teams moving forward.
Turn insight into action
Drive value, unlock growth
Turn insight into action
Objective, commercial guidance for SMEs and scaling FMCG businesses, turning opportunities into tangible growth.